Insights that
inspire
Upwords custom designs market research that inspires human-centered decision making for Strategy, Innovation, Communications and Experiences.
Strategy
Innovation
Communications
Experiences
STRATEGY – ReachUp
Whether it’s brand positioning, customer experience/journey mapping, portfolio strategy, or any other strategic endeavour, Upwords helps you answer big questions that can fuel your growth.
We illuminate human insights to clarify chaos, create context, and connect dots in ways that will inspire.
INNOVATION – SparkUp
Upwords uncovers white space and optimizes ideas and concepts.
We custom design your study to include prototypes for review and assessment against potential positioning statements.
We help you understand the difference between what people say and what they actually do, while identifying important tension points and providing need-driven thought starters to springboard solutions.
COMMUNICATIONS – SpeakUp
Upwords takes the guesswork out of communications.
We optimize your positioning, advertising and messaging (including packaging design) at any stage of development. We work with you and your agency partners to provide insight-driven clarity around what works, areas to improve, along with the reasons why.
Our goal is to inspire you to create messages that are meaningful, believable, and ownable to your target.
EXPERIENCES – ShowUp
At Upwords, we believe in the power of every interaction – whether it's with customers or employees. Our Experiences solutions are designed to foster meaningful connections, driving engagement and loyalty. From enhancing customer and user experiences to cultivating workplace culture, we elevate every aspect of your brand journey.
With tailored insights, we inspire you to transform interactions into memorable moments for customers and nurturing employee engagement.
What we do
We help you explore, engage and evaluate wherever you need answers that require candid human insights. We do this through:
- Custom, innovative market research solutions with international reach
- Global award-winning Activity Based ConversationsTM
- Expert moderation and detailed project management
- Inspiring, collaborative activation sessions
- Strategic insight summaries
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OUR GUARANTEE
Senior Insights experts lead every project.
What you get
Focused strategy
Authentic positioning and purpose
Increased empathy
Meaningful communications
Relevant, differentiated innovation
Improved customer experience