Entries by holycow

Fresh Perspective at Upwords

After her first 90 days at Upwords, Jennifer Redwood our Team Coordinator reflects on what she’s experienced. Jen’s reflections reinforce that the Upwords team is acting according to our values: We think outside of the box We make the complex simple We empower others We foster collaboration We do what’s right We greatly appreciate Jen’s […]

Upwords Welcomes Deborah Klotz as VP, Insights

I’m thrilled to announce that Deborah Klotz is joining the Upwords team as a Vice President, Insights. Deborah is bringing over 15 years of experience generating insights for clients through qualitative research in many of the categories that Upwords already works in. What we’re most excited about is sharing her enthusiasm, positivity, laughter and passion […]

The Decline of the Conversation

A client who was new in their role called me recently to say they were confused because a moderator on our team was not asking questions in the same order during each in depth interview they conducted. They told me ‘You know, it feels like it’s a conversation rather than research.’ It took me a […]

Need to do More with Less?

Last weekend I sat with my family by candlelight as we observed Earth Day. We reviewed the things that we have done as a family to lessen our footprint on the earth. This included things like continuing to focus on supporting small businesses in our local economy, seriously reducing single use plastics, switching to Tru […]

Finding Hope Through Empathy

Empathy has been a strong buzzword in corporate boardrooms for the past few years. We have conducted countless projects over the years where the objectives have included helping our clients empathize with their ‘target’; to walk a mile in their shoes.   The weight of empathy: Near the end of 2020 I started to become […]

Upwords is turning ten, and we have you to thank for that!

Celebrating milestones This year marks the ten year anniversary of Upwords and although I don’t normally get personal about business, achieving this milestone is something of which I am truly proud. After all, 95 percent of small businesses fail before their fifth year. So as the founder of a small business I feel like this […]