After her first 90 days at Upwords, Jennifer Redwood our Team Coordinator reflects on what she’s experienced. Jen’s reflections reinforce that the Upwords team is acting according to our values:
- We think outside of the box
- We make the complex simple
- We empower others
- We foster collaboration
- We do what’s right
We greatly appreciate Jen’s perspective and wanted to share it here.

Transitioning industries and becoming part of a remarkable team
In April I made the leap from the vibrant world of hospitality to the intriguing realm of market research. Here are some things I’ve learned in my transformative 90-day journey as Team Coordinator at Upwords:
- Market research is about weaving compelling narratives that inspire clients and stakeholders. It’s NOT just numbers and statistics.
- My background in hospitality, where storytelling is an art form in delivering exceptional guest experiences, is proving to be incredibly valuable.
- My observations of Upwords’ work has been intriguing and engaging. I am enjoying the ability to jump in and help the team create meaningful connections.
- Customer-centric thinking is critical to success of the team and the organization.
- This includes me thinking of my team members as my customers and helping the Upwords team put our clients (and their customers) at the centre of our processes.
- Upwords embodies excellence and strives to exceed expectations at every turn!
- This is an environment where ideas flourish and collective efforts thrive.
- The team possesses a limitless thirst for making human connections and consistently seeking opportunities to learn and grow as individuals and as an organization.
- The teams’ dedication is evident daily as they push themselves to conduct captivating and thorough research across diverse industries.
I am very proud to be a part of such a trailblazing team. The customer-centricity, attention to detail, collaborative mindset, and storytelling abilities that I cultivated in hospitality have equipped me with the skill set to approach this position with passion, willingness to collaborate, and open to learning in this new field.
As I look forward to the next stage of my Upwords career, I am filled with enthusiasm to dig deeper into the complexities of this industry and enhance my skills and abilities.
The potential for growth is boundless. I eagerly anticipate actively participating in projects, continuing to contribute to the work we do, while expanding my knowledge through collaborating with such a dynamic and incredible team.
I am looking forward to moving onwards with Upwords!