Project UpLift

Project UpLift: Upwords offers Pro-Bono services to organization in need!

Upwords, a global, award-winning women owned research consultancy, is offering their qualitative research services free of charge to a Canadian Not-For-Profit through Project UpLift!

What is qualitative research?

Qualitative research is used to uncover how people think and feel, as well as their REASONS and MOTIVATIONS. Qualitative research helps connect organizations with their audience (or other stakeholders) directly, and the insights from qualitative research helps organziations make decisions in the areas of strategy, communication, and innovation.

While qualitative research can be used any time organizations need to deeply understand their audiences or stakeholders, here are some examples of research questions that might be suitable for qualitative research:

  • How do the people we serve and/or our target audience feel about the products/services we offer (or are thinking of offering in the future)?
  • How can we ensure that our products / services are really meeting the needs of the people we serve?
  • How might we improve the way people we serve experience our product/service?
  • How can we optimize our communication ideas before producing them, to make sure they deeply resonate with our target?

Layla Shea, Founder and Chief Insights Officer says:

“As part of our mission, we wish to provide our services free of charge to under-resourced, not-for-profit organizations that are working to make the world a better place”

How to enter:

Complete the application form (see link below) to share details of your organization, your need and the impact project UpLift could have. You can also reach out to us at to discuss the application or any questions you have.

What do you win?

Upwords will select one winner to receive their professional services at no charge for one qualitative research project, in exchange for permission to present the research findings in public settings (e.g., at conferences or workshops with other research professionals or students; or online on company website or LinkedIn).

More about Upwords:

Upwords is a boutique market research consultancy that seeks to help brands make human connections. We are dedicated to inspiring organizations to clearly understand relevant perspectives, so that they feel empowered to confidently make informed decisions that have positive impacts.

Upwords is a certified Women Business Enterprise (WBE) and carbon neutral company.

Additional Information:

  • Link to application
  • Submissions due 5:00 pm Pacific Time April 5, 2024
  • Interviews with short list applicants w/o April 22nd, 2024
  • Winner announced May 1, 2024
  • Project timeline: To be determined with winner

To learn more about this opportunity or to see if you qualify you can reach out to