You Can’t Start a Fire Without a Spark!
At the start of every qualitative discussion, we tell participants: ‘there are no wrong answers’ In the ground rules of […]
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A Surprisingly Simple Fix to Gender Bias in Surveys
What’s wrong with this survey question? With which of the following do you identify? Male Female Non-Binary Prefer to self-identify
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We don’t know what we don’t know
This weekend someone in my social media feed posted a lyric from the song Colours of the Wind from the
We don’t know what we don’t know Read More »