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Segmentation

Segments, Personas… They’re Actually Just People

Leave a Comment / Leadership, Marketing, News, Research / Layla Shea

Many brands rely on segmenting their target market to effectively prioritize their marketing or innovation activities and drive greater value. […]

Segments, Personas… They’re Actually Just People Read More »

Puzzle piece missing

3 Things You’ll Miss If You Don’t Log On Today

Leave a Comment / Marketing, News, Research / Layla Shea

Today and tomorrow I’ll be moderating an online discussion board to help optimize message ideas for clients who are new

3 Things You’ll Miss If You Don’t Log On Today Read More »

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