Tag Archive for: qualitative research

Project UpLift

Project UpLift: Upwords offers Pro-Bono services to organization in need!

Upwords, a global, award-winning women owned research consultancy,…

You Can’t Start a Fire Without a Spark!

At the start of every qualitative discussion, we tell participants:…
Growing our team

Upwords Welcomes Deborah Klotz as VP, Insights

I’m thrilled to announce that Deborah Klotz is joining the…
conversations

The Decline of the Conversation

A client who was new in their role called me recently to say…
Spectrum of Empathy

Finding Hope Through Empathy

Empathy has been a strong buzzword in corporate boardrooms for…
Conversational Narcissism

How To Have Better Conversations: Avoiding Conversational Narcissism

I overheard a conversation this weekend while at our local farmer’s…
Knowledge exists in knowing we know nothing

We don’t know what we don’t know

This weekend someone in my social media feed posted a lyric from…
Why we don't ask whyPexels

Why we don’t ask why

Think about what comes to mind when you hear the question ‘Why?’.…
Segmentation

Segments, Personas… They’re Actually Just People

Many brands rely on segmenting their target market to effectively…

Upwords Promotes Bronwen Ward to Director of Insights

It is with great pleasure and immense gratitude that I announce…