Tag Archive for: qualitative research

Fail Fast to Succeed Sooner

Fail Fast To Succeed Sooner

‘If you’re not prepared to be wrong you’ll never come up…

With Big Ideas, And The Clock Ticking, Iterative Research Can Help

We’re in a world that loves buzz words in business, particularly…
Better than average

I’m Better Than That!

In one of our recent online qual studies, 29 out of 30 people…
Puzzle piece missing

3 Things You’ll Miss If You Don’t Log On Today

Today and tomorrow I’ll be moderating an online discussion…

Actions Speak Louder Than Words

We’ve all heard the expression ‘Actions speak louder than…
Mobile Ethnography

What 16 Dinners In One Night Taught Us

Earlier this month I had the pleasure of ‘joining’ 16 different…