Upwords Promotes Bronwen Ward to Director of Insights

It is with great pleasure and immense gratitude that I announce the promotion of Bronwen Ward to Director of Insights at Upwords. Bronwen has been an integral part of the core Upwords team since she started in 2014 as a Research Manager. Bronwen approaches every new challenge with a willingness to do her very best while learning as much as she possibly can.


Over the past 5 years Bronwen’s role has continually expanded as Upwords continues to grow. She consistently provides value to Upwords clients, leaning on her background in management within the hospitality industry and her broad exposure to Upwords’ diverse client base.


Bronwen has proven herself an exceptional consultant and has built excellence within her arsenal of qualitative tools; online methods, focus groups, ethnographic in-home interviews, in-store research, and strategic work-sessions – you name it she does it! Her ability in qualitative research was recognized by Georgian College, (where she completed a graduate research program) when they invited her to come back and teach qualitative research.


In addition to her expertise as a qualitative research consultant, Bronwen also manages Upwords’ vast network of extended team members with extreme professionalism.


I look forward to continuing to grow Upwords with Bronwen in this new capacity.


Layla Shea – Founder & Chief Insights Officer, Upwords