Growing our team

Upwords Welcomes Deborah Klotz as VP, Insights


I’m thrilled to announce that Deborah Klotz is joining the Upwords team as a Vice President, Insights. Deborah is bringing over 15 years of experience generating insights for clients through qualitative research in many of the categories that Upwords already works in. What we’re most excited about is sharing her enthusiasm, positivity, laughter and passion for people. Because at the end of the day, that’s what’s most important!

Deborah Klotz

Upwords welcomes Deborah Klotz as VP, Insights

Deborah and I have crossed paths many times over the past years as she has always been active in the qualitative research community. In addition to her ‘day job’ leading the qualitative practice at Research Dimensions and Forum Research over the past 10 years, she has been an avid teacher and mentor. This is something we value so highly at Upwords.

Here are just a few of the ways Deborah has impressed me:

  • She’s an award-winning qualitative researcher
  • She teaches and mentors within the research community
  • She has a long history of playing an active role on the board of various professional associations

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One of the best things about Deborah is how 100% real she is. Within the first 5 minutes of my interview with her (to see if she was a good fit for a role at Upwords), we were both laughing and in tears. I knew then and there I wanted to work with her. I offered her a job before the interview was even over!

I look very forward to introducing her to all of our wonderful clients, partners, suppliers and collaborators (if you don’t know her already)! Please help me in welcoming Deborah to Upwords.