In our never-ending quest to uncover deep human truths for our clients, we pair our Activity Based ConversationsTM, with new, leading edge technologies to have deeper, more meaningful conversations, closer to the moments when decisions are being made. We then translate the data into actionable insights, presented with clarity, to inform better business decisions in a variety of areas. This can include:
Upwords projects are designed to be engaging and fun for participants. They consist of creative and engaging activities that enable us deeper, less conscious ‘system 1’ responses. We believe that if participating is something people enjoy doing, the result will be that much more genuine and the insights we generate, more valuable. We often apply Design Thinking principles, starting with enabling the deep human understanding (empathy) that sparks problems to be solved, following through to optimizing potential solutions.
From quick pulse checks to in-depth exploratory studies, we love to get creative with our qualitative toolkit. Here are just some of the online tools we use:
- Discussion forums/bulletin boards
- Journals and Blogs
- Longitudinal studies (attitudinal or product use)
- Online communities
- Mobile ‘ethnography’
- Hybrid studies (quantitative and qualitative)
- Real time chat or webcam interviews
- Iterative, idea optimization
While Upwords has become known for out of the box, creative online qualitative research, we deeply understand how to recommend the best approach for your objectives. And of course, we excel in ‘traditional’ qualitative methods:
- Focus groups
- In-depth interviews (telephone, webcam, in person)
- Shop-alongs
- Ethnographic, in-home research
- Observational research
We never limit ourselves to colouring within the lines! We love mixing methods and pushing the boundaries to create new solutions.
We recognize that the insights are often not the end, but rather the beginning; the thought starters for new, important conversations. We pride ourselves on creating presentations that encourage our clients and their partners to start these conversations.