What We Do
We help you explore, engage and evaluate wherever you need answers that require human insights.
In our ongoing quest to uncover deep human truths we pair our proprietary Activity Based ConversationsTM with leading edge qualitative methods resulting in:
- deeper more meaningful conversations
- getting closer to the moments that matter
We then translate the data into actionable insights, presented with clarity to inspire better business decisions.
Strategy
Strategy
ReachUp
Whether it’s brand positioning, customer experience/journey mapping, portfolio strategy, or any other strategic endeavour, Upwords helps you ask big questions that can fuel your growth.
We illuminate human insights to clarify chaos, create context, and connect dots in ways that will inspire.
- Brand Positioning
- Brand Purpose
- Concept Optimization
- Product/Service Portfolio
- Customer Experience/Journey Mapping
- Segment Illumination
Innovation
Innovation
SparkUp
Upwords uncovers white space and optimizes ideas and concepts.
We custom design your study to include prototypes for review and assessment against potential positioning statements.
We help you understand the difference between what people say and what they actually do, while identifying important tension points and providing need-driven thought starters to springboard solutions.
- Exploratory/Unmet Needs
- White Space Mapping
- Brand/Product Innovation
- Co-Creation
- Concept Optimization
- Home Use Tests
Communications
Communications
SpeakUp
Upwords takes the guesswork out of communications.
We optimize your positioning, advertising and messaging, (including packaging design), at any stage of development. We work with you and your agency partners to provide insight-driven clarity around what works, areas to improve, along with the reasons why.
Our goal is to inspire you to create messages that are meaningful, believable, and ownable to your target.
- Brand Positioning
- Brand Purpose
- Product/Brand Naming
- Advertising/Communications Optimization
Experiences
Experiences
ShowUp
At Upwords, we believe in the power of every interaction – whether it’s with customers or employees. Our Experiences solutions are designed to foster meaningful connections, driving engagement and loyalty. From enhancing customer and user experiences to cultivating workplace culture, we elevate every aspect of your brand journey.
With tailored insights, we inspire you to transform interactions into memorable moments for customers and nurturing employee engagement.
- Customer Experience/Journey Mapping
- User Experience
- Employee Engagement
- Employment Branding
- Change Management
Activity Based ConversationsTM
- Rich Storytelling techniques
- Photo analogies
- Photo and video assignments (‘show me’)
- Projective techniques and personification exercises
- Co-creation
Upwords projects are designed to be engaging and fun for participants. Activity Based ConversationsTM are creative and engaging activities that enable deeper, less conscious ‘system 1’ responses. If participating is something people enjoy doing, the result will be that much more genuine and the insights we generate, more valuable.
We often apply Design Thinking principles, starting with enabling the deep human understanding (empathy) that sparks problems to be solved, following through to optimizing potential solutions.
From quick pulse checks to in-depth exploratory studies, we use technology with purpose, always advising the most appropriate tool for the objectives, timeline and investment.
Activity Based ConversationsTM is Upwords’ proprietary award-winning toolkit of creative conversation starters. This toolkit helps ensure every conversation is interesting and can provide rich emotional connection to the topics.
Our tools include:
- Rich storytelling techniques
- Photo analogies
- Photo and video assignments (‘show me’)
- Projective techniques and personification exercises
- Co-creation
Our experts moderate In Depth interviews and Group Discussions either in person, or virtually. These can take place in-situ, allowing us to shop along or experience the journey with your target.
These deeply personal studies provide you with a glimpse into the authentic world of your target. Often created with our proprietary Activity Based ConversationsTM these projects can be an easy add-on before an interview or group discussion or make a fabulous stand-alone study.
We don’t colour within the lines; we think outside the box! We love mixing methods and pushing the boundaries to create bespoke solutions.
We recognize that the tool to collect the data is just the beginning. Upwords is proud to create Insight Summaries that illuminate solutions and inspire important next step conversations.
Our experts moderate In Depth Interviews and Group Discussions either in person, or virtually. These can take place in-situ, allowing us to shop along or experience the journey with your target.
These online creative playgrounds enable us to efficiently hear from geographically diverse participants. We often build in our proprietary Activity Based ConversationsTM to make them highly interactive and engaging for participants, providing you with rich understanding of their thoughts and feelings.