Podcast summary:
What inspires someone to leave a successful corporate career, move across the country, and start a qualitative research company before remote work was even a thing?
With with Sebastian Murdoch-Gibson as host of the Insightful Connections podcast, our founder and Chief Insight Officer, Layla Shea, shares her personal and professional journey—how a spark for insights became a calling, and how that calling led to the creation of Upwords.
In this episode, you’ll hear:
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The story behind Upwords and why we organize entirely around insights—not research.
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How Layla went from brand marketing at S.C. Johnson and Coca-Cola to founding Upwords a virtual company in 2008, long before virtual companies were the norm.
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Why we launched Project UpLift, our award winning pro bono research initiative that helps not-for-profits make a bigger impact.
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A behind-the-scenes look at our work with Children of the Street, including what we learned about the barriers parents face when talking to their kids about online sexual exploitation—and what can actually help.
🎧 Listen now to hear how insights can move people, brands, and society upward.