Fresh Perspectives from our Team Coordinator

Fresh Perspective at Upwords

After her first 90 days at Upwords, Jennifer Redwood our Team…
Growing our team

Upwords Welcomes Deborah Klotz as VP, Insights

I’m thrilled to announce that Deborah Klotz is joining the…
conversations

The Decline of the Conversation

A client who was new in their role called me recently to say…
Doing More With Less

Need to do More with Less?

Last weekend I sat with my family by candlelight as we observed…
Spectrum of Empathy

Finding Hope Through Empathy

Empathy has been a strong buzzword in corporate boardrooms for…
Conversational Narcissism

How To Have Better Conversations: Avoiding Conversational Narcissism

I overheard a conversation this weekend while at our local farmer’s…
Knowledge exists in knowing we know nothing

We don’t know what we don’t know

This weekend someone in my social media feed posted a lyric from…
Things Change, Things Stay the Same

Things change and things stay the same

So here we are, reflecting on the past three months where our…
Why we don't ask whyPexels

Why we don’t ask why

Think about what comes to mind when you hear the question ‘Why?’.…
Segmentation

Segments, Personas… They’re Actually Just People

Many brands rely on segmenting their target market to effectively…