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Upwords wins CRIC award of excellence

Upwords Wins CRIC Award of Excellence!

Leave a Comment / Leadership, News, UpLift / Layla Shea

We’re thrilled to share that Upwords has been honoured with the Canadian Research Insights Council (CRIC) Award of Excellence in […]

Upwords Wins CRIC Award of Excellence! Read More »

A picture of Layla Shea on the Insightful Connections Podcast

From Spark to Strategy: Upwords on the Insightful Connections Podcast

Leave a Comment / Leadership, Marketing, News, Personal, Perspective, Research, UpLift / Layla Shea

Podcast summary: What inspires someone to leave a successful corporate career, move across the country, and start a qualitative research

From Spark to Strategy: Upwords on the Insightful Connections Podcast Read More »

Deborah Klotz presenting Stories that Move Workshop at the 2025 CRIC conference

Moving Beyond Data: The Power of Storytelling and Empathy in Market Research

Leave a Comment / Leadership, Marketing, News, Research / Layla Shea

Highlights from Upwords at the CRIC 2025 Conference At the recent CRIC 2025 Conference, Upwords’ Deborah Klotz led a 3.5-hour

Moving Beyond Data: The Power of Storytelling and Empathy in Market Research Read More »

Project UpLift Insights: Practical Tips to Prevent Online Exploitation

1 Comment / Case Studies, Leadership, Marketing, News, Research, UpLift / Layla Shea

In 2020, nearly 1 in 4 parents in Canada reported coming across inappropriate online behaviour aimed at their child*. Children

Project UpLift Insights: Practical Tips to Prevent Online Exploitation Read More »

Upwords team shot

Celebrating 15 years of Upwords!

Leave a Comment / Leadership, News / Layla Shea

In September the Upwords team celebrated the company’s 15th anniversary at a team offsite at the fabulous Blue Mountain Resort

Celebrating 15 years of Upwords! Read More »

A picture of the Children of the Street home page.

Project UpLift winner announced! Children of the Street

Leadership, Marketing, News, Research, UpLift / Layla Shea

Upwords proudly announces that Children of the Street is the recipient of our first annual Project UpLift! Children of the

Project UpLift winner announced! Children of the Street Read More »

Project UpLift

Project UpLift: Upwords offers Pro-Bono services to organization in need!

Leadership, Marketing, News, Research / Layla Shea

Upwords, a global, award-winning women owned research consultancy, is offering their qualitative research services free of charge to a Canadian

Project UpLift: Upwords offers Pro-Bono services to organization in need! Read More »

You Can’t Start a Fire Without a Spark!

Leadership, Marketing, News, Perspective / Layla Shea

At the start of every qualitative discussion, we tell participants: ‘there are no wrong answers’ In the ground rules of

You Can’t Start a Fire Without a Spark! Read More »

Fresh Perspectives from our Team Coordinator

Fresh Perspective at Upwords

Leadership, News, Personal, Perspective, Research / Layla Shea

After her first 90 days at Upwords, Jennifer Redwood our Team Coordinator reflects on what she’s experienced. Jen’s reflections reinforce

Fresh Perspective at Upwords Read More »

Growing our team

Upwords Welcomes Deborah Klotz as VP, Insights

Leadership, Marketing, News, Personal, Perspective, Research / Layla Shea

I’m thrilled to announce that Deborah Klotz is joining the Upwords team as a Vice President, Insights. Deborah is bringing

Upwords Welcomes Deborah Klotz as VP, Insights Read More »

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