Upwords Wins CRIC Award of Excellence!
We’re thrilled to share that Upwords has been honoured with the Canadian Research Insights Council (CRIC) Award of Excellence in […]
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From Spark to Strategy: Upwords on the Insightful Connections Podcast
Podcast summary: What inspires someone to leave a successful corporate career, move across the country, and start a qualitative research
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Moving Beyond Data: The Power of Storytelling and Empathy in Market Research
Highlights from Upwords at the CRIC 2025 Conference At the recent CRIC 2025 Conference, Upwords’ Deborah Klotz led a 3.5-hour
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Project UpLift Insights: Practical Tips to Prevent Online Exploitation
In 2020, nearly 1 in 4 parents in Canada reported coming across inappropriate online behaviour aimed at their child*. Children
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Celebrating 15 years of Upwords!
In September the Upwords team celebrated the company’s 15th anniversary at a team offsite at the fabulous Blue Mountain Resort
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Project UpLift winner announced! Children of the Street
Upwords proudly announces that Children of the Street is the recipient of our first annual Project UpLift! Children of the
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Project UpLift: Upwords offers Pro-Bono services to organization in need!
Upwords, a global, award-winning women owned research consultancy, is offering their qualitative research services free of charge to a Canadian
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You Can’t Start a Fire Without a Spark!
At the start of every qualitative discussion, we tell participants: ‘there are no wrong answers’ In the ground rules of
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Fresh Perspective at Upwords
After her first 90 days at Upwords, Jennifer Redwood our Team Coordinator reflects on what she’s experienced. Jen’s reflections reinforce
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Upwords Welcomes Deborah Klotz as VP, Insights
I’m thrilled to announce that Deborah Klotz is joining the Upwords team as a Vice President, Insights. Deborah is bringing
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