
Upwords Welcomes Deborah Klotz as VP, Insights
I’m thrilled to announce that Deborah Klotz is joining…

The Decline of the Conversation
A client who was new in their role called me recently to say…

Need to do More with Less?
Last weekend I sat with my family by candlelight as we observed…

Finding Hope Through Empathy
Empathy has been a strong buzzword in corporate boardrooms for…

How To Have Better Conversations: Avoiding Conversational Narcissism
I overheard a conversation this weekend while at our local farmer’s…

Some Things Can’t Be Taught… But They Can Be Learned
The school of real life and the difference between knowledge,…

We don’t know what we don’t know
This weekend someone in my social media feed posted a lyric from…

Things change and things stay the same
So here we are, reflecting on the past three months where our…

Why we don’t ask why
Think about what comes to mind when you hear the question ‘Why?’.…

Segments, Personas… They’re Actually Just People
Many brands rely on segmenting their target market to effectively…