Global Recognition for Upwords’ Project UpLift
I’m SO excited to announce that Upwords has been recognized globally – receiving Silver in the Peter Cooper Award for […]
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From Spark to Strategy: Upwords on the Insightful Connections Podcast
Podcast summary: What inspires someone to leave a successful corporate career, move across the country, and start a qualitative research
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Moving Beyond Data: The Power of Storytelling and Empathy in Market Research
Highlights from Upwords at the CRIC 2025 Conference At the recent CRIC 2025 Conference, Upwords’ Deborah Klotz led a 3.5-hour
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Project UpLift Insights: Practical Tips to Prevent Online Exploitation
In 2020, nearly 1 in 4 parents in Canada reported coming across inappropriate online behaviour aimed at their child*. Children
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Project UpLift winner announced! Children of the Street
Upwords proudly announces that Children of the Street is the recipient of our first annual Project UpLift! Children of the
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Project UpLift: Upwords offers Pro-Bono services to organization in need!
Upwords, a global, award-winning women owned research consultancy, is offering their qualitative research services free of charge to a Canadian
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You Can’t Start a Fire Without a Spark!
At the start of every qualitative discussion, we tell participants: ‘there are no wrong answers’ In the ground rules of
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Upwords Welcomes Deborah Klotz as VP, Insights
I’m thrilled to announce that Deborah Klotz is joining the Upwords team as a Vice President, Insights. Deborah is bringing
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The Decline of the Conversation
A client who was new in their role called me recently to say they were confused because a moderator on
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Need to do More with Less?
Last weekend I sat with my family by candlelight as we observed Earth Day. We reviewed the things that we
Need to do More with Less? Read More »