Upwords, a global, award-winning women owned research consultancy, is offering their qualitative research services free of charge to a Canadian […]
Project UpLift: Upwords offers Pro-Bono services to organization in need! Read More »
At the start of every qualitative discussion, we tell participants: ‘there are no wrong answers’ In the ground rules of
You Can’t Start a Fire Without a Spark! Read More »
What’s wrong with this survey question? With which of the following do you identify? Male Female Non-Binary Prefer to self-identify
A Surprisingly Simple Fix to Gender Bias in Surveys Read More »
I’m thrilled to announce that Deborah Klotz is joining the Upwords team as a Vice President, Insights. Deborah is bringing
Upwords Welcomes Deborah Klotz as VP, Insights Read More »
A client who was new in their role called me recently to say they were confused because a moderator on
The Decline of the Conversation Read More »
Last weekend I sat with my family by candlelight as we observed Earth Day. We reviewed the things that we
Need to do More with Less? Read More »
Empathy has been a strong buzzword in corporate boardrooms for the past few years. We have conducted countless projects over
Finding Hope Through Empathy Read More »
I overheard a conversation this weekend while at our local farmer’s market. A child came running to their Dad and
How To Have Better Conversations: Avoiding Conversational Narcissism Read More »
The school of real life and the difference between knowledge, wisdom and insight Looking back on my first couple of
Some Things Can’t Be Taught… But They Can Be Learned Read More »
This weekend someone in my social media feed posted a lyric from the song Colours of the Wind from the
We don’t know what we don’t know Read More »
