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conversations

The Decline of the Conversation

Leadership, Marketing, News, Personal, Perspective, Research / Layla Shea

A client who was new in their role called me recently to say they were confused because a moderator on […]

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Doing More With Less

Need to do More with Less?

Leadership, Marketing, News, Perspective, Research / Layla Shea

Last weekend I sat with my family by candlelight as we observed Earth Day. We reviewed the things that we

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Spectrum of Empathy

Finding Hope Through Empathy

Leadership, Marketing, News, Personal, Perspective, Research / Layla Shea

Empathy has been a strong buzzword in corporate boardrooms for the past few years. We have conducted countless projects over

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Conversational Narcissism

How To Have Better Conversations: Avoiding Conversational Narcissism

Leadership, News, Personal, Perspective, Research / Layla Shea

I overheard a conversation this weekend while at our local farmer’s market. A child came running to their Dad and

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Knowledge exists in knowing we know nothing

We don’t know what we don’t know

Leadership, Marketing, News, Personal, Perspective, Research / Layla Shea

This weekend someone in my social media feed posted a lyric from the song Colours of the Wind from the

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Things Change, Things Stay the Same

Things change and things stay the same

Leadership, Marketing, News, Perspective, Research / Layla Shea

So here we are, reflecting on the past three months where our lives have been turned upside down by COVID-19.

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Why we don't ask why

Why we don’t ask why

Leave a Comment / Leadership, Marketing, News, Personal, Research / Layla Shea

Think about what comes to mind when you hear the question ‘Why?’. When I have asked people about this, many

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Segmentation

Segments, Personas… They’re Actually Just People

Leave a Comment / Leadership, Marketing, News, Research / Layla Shea

Many brands rely on segmenting their target market to effectively prioritize their marketing or innovation activities and drive greater value.

Segments, Personas… They’re Actually Just People Read More »

Upwords Promotes Bronwen Ward to Director of Insights

Leave a Comment / Leadership, Marketing, News / Layla Shea

It is with great pleasure and immense gratitude that I announce the promotion of Bronwen Ward to Director of Insights

Upwords Promotes Bronwen Ward to Director of Insights Read More »

Fail Fast to Succeed Sooner

Fail Fast To Succeed Sooner

Leave a Comment / Leadership, Marketing, News, Research / Layla Shea

‘If you’re not prepared to be wrong you’ll never come up with anything original’. The statement above, made by Sir

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