The Decline of the Conversation
A client who was new in their role called me recently to say they were confused because a moderator on […]
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Need to do More with Less?
Last weekend I sat with my family by candlelight as we observed Earth Day. We reviewed the things that we
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Finding Hope Through Empathy
Empathy has been a strong buzzword in corporate boardrooms for the past few years. We have conducted countless projects over
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How To Have Better Conversations: Avoiding Conversational Narcissism
I overheard a conversation this weekend while at our local farmer’s market. A child came running to their Dad and
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We don’t know what we don’t know
This weekend someone in my social media feed posted a lyric from the song Colours of the Wind from the
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Things change and things stay the same
So here we are, reflecting on the past three months where our lives have been turned upside down by COVID-19.
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Why we don’t ask why
Think about what comes to mind when you hear the question ‘Why?’. When I have asked people about this, many
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Segments, Personas… They’re Actually Just People
Many brands rely on segmenting their target market to effectively prioritize their marketing or innovation activities and drive greater value.
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Upwords Promotes Bronwen Ward to Director of Insights
It is with great pleasure and immense gratitude that I announce the promotion of Bronwen Ward to Director of Insights
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Fail Fast To Succeed Sooner
‘If you’re not prepared to be wrong you’ll never come up with anything original’. The statement above, made by Sir
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