Finding Hope Through Empathy
Empathy has been a strong buzzword in corporate boardrooms for the past few years. We have conducted countless projects over […]
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How To Have Better Conversations: Avoiding Conversational Narcissism
I overheard a conversation this weekend while at our local farmer’s market. A child came running to their Dad and
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Some Things Can’t Be Taught… But They Can Be Learned
The school of real life and the difference between knowledge, wisdom and insight Looking back on my first couple of
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We don’t know what we don’t know
This weekend someone in my social media feed posted a lyric from the song Colours of the Wind from the
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Things change and things stay the same
So here we are, reflecting on the past three months where our lives have been turned upside down by COVID-19.
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Why we don’t ask why
Think about what comes to mind when you hear the question ‘Why?’. When I have asked people about this, many
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Segments, Personas… They’re Actually Just People
Many brands rely on segmenting their target market to effectively prioritize their marketing or innovation activities and drive greater value.
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A Question Is A Question… Unless It’s An Activity
As a mom, I was starting to get frustrated with conversations that went like this: Me: How was your day?
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What Currency Will You Be Spending This Holiday Season?
After spending a lot of time over the past few months conducting research with people across the country and then
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Fail Fast To Succeed Sooner
‘If you’re not prepared to be wrong you’ll never come up with anything original’. The statement above, made by Sir
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