I’m Better Than That!
In one of our recent online qual studies, 29 out of 30 people claimed they expected to pay less under […]
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Three Ways Online Qualitative Research Helps Minimize Bias
We are so imperfect. While most hate to admit it, we are all full of biases. This was brought to
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No Time For Qualitative Research – No Problem!
Many clients we’ve spoken with in the past year have expressed a dilemma. While they appreciate the value of qualitative
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When We Realize Our Ns Are Human, The Industry Will Change For The Better
An email landed in my inbox recently that I just had to open. The subject was ‘Why most respondents don’t
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3 Things You’ll Miss If You Don’t Log On Today
Today and tomorrow I’ll be moderating an online discussion board to help optimize message ideas for clients who are new
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Actions Speak Louder Than Words
We’ve all heard the expression ‘Actions speak louder than words’ but have you actually thought of what that means for
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What 16 Dinners In One Night Taught Us
Earlier this month I had the pleasure of ‘joining’ 16 different families for dinner on the same night. I did
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